If you are an aspiring logo designer and you want to learn some of the best tips to create a killer logo, then you are on the right place. Before we start, we need to understand that a logo serves as a business or entity’s embodiment. If you see a logo, it should instantly reflect to your mind the things associated with it. For example, if you see the android logo, you will immediately think about smartphones. When you see the Nike logo, you’ll immediately think of shoes and so on and so forth. Now, in order to create an effective logo, you have to make use of the following tips.
A Logo is Simple
A simple logo can be easily remembered by people of all ages. In addition, creating a very simple logo could have an impact to your marketing efforts. Take a look at Nike’s logo. It’s pretty simple. It’s just a curved check like fat scribble with no captions at all. But the moment you see it, you’ll immediately recognize it as Nike’s logo.
A Logo is Unique
If you’re just going to copy someone’s style, then you don’t have a credibility. That will also be the first thing that your customers will think when they see your logo and they will ultimately dislike it. In addition to that, a logo is what a brand distinguishes from its competitors; therefore, a logo should be able to stand out among the rest. Just like what David Airey said, “What’s important is to create something that you believe is different from anything already out there.”
Understand the Brand
The logo is the embodiment of a product or service and therefore, you must understand the brand. A logo should be able to portrait or introduce the brand. One example is Wikipedia’s logo, which greatly pertains to the ability of the website to procure information and the logo depicts a puzzle with a missing piece. Therefore, the logo describes that Wikipedia can be able to fill in your hunger for knowledge.
Color is Important
The ability to use the color effectively can create a significant effect to your logo design project. For reference, here are some of the popular colors that you can use to define your blog:
- Red: energetic, sexy, bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical, steady
If you’ve successfully designed your logo, make sure that you stick to it for as long as you can. By doing so, you can slowly implant your brand to your customers and it will surely pay off in the long term.